In our latest newsletter we take a trip to the Brooklyn Flea, and talk with the purveyors not of homemade beer, but homemade beer making equipment. We share some insights at how enthusiasts, technology geeks, open source aficionados and passionate detail oriented folks in many niches share a common trait in common. That of ownership. Owning the details, the skills, and mastery over a topic or area. The proverbial “subject matter expert”.